The Copy Shop Agency is a boutique creative studio that helps brands find their voice. We work with marketers, founders & agencies to develop distinct language that suits you. Our services include building and shaping brand identity, developing a tone of voice that reflects your values, and crafting narrative-driven campaigns, content, and collateral.
What we do:
Branding
01 Brand Story
Turning potential customers into evangelists for your business begins with your brand story. We’ll help you uncover what makes your business special and why customers should care.
02 Tone of Voice
Engaging, personality-filled communication helps customers connect to your brand. We’ll help you hone a tone of voice with a human feel, and equip you with the tools and templates to use it consistently.
03 Naming
A good name is as meaningful as it is memorable. We’ll help you land on the perfect moniker for your new business or product (or pet).
Creative Communications
04 Copywriting
With your tone of voice in place, we’ll craft compelling copy for every touchpoint of your brand: website, social media, ad scripts, and even the voice-y little paragraph on your product packaging.
05 Campaign Development
When you’re ready to market your brand, we’ll develop campaigns that are strategically sound and executionally interesting. Whether it’s for subway posters or a splashy TV commercial, our ads aim to engage, educate & entertain.
06 Creative Content
Quality content is an effective way to build brand recognition, trust, and loyalty. We can provide strategically informed blog posts, newsletters, podcasts, and social posts/videos that hook audiences and turn them into customers.
The Work:
We work across all categories and industries. Recently, we have published articles in Elle and Wall St Journal, written commercials for Kohl’s, crafted copy for Opal & Air Company and helped NYCFC with a brand refresh.
This is just a tiny selection of what we offer – we would be happy to share more.
What makes us special:
We’re a husband-and-wife dynamic duo with two contrasting but complementary approaches to writing. Our combined expertise merges a background in journalism an another in creative advertising. You can hire us separately for our individual expertise or as a team for our combined skills and perspectives.
The Team:
Esme Benjamin
Esme is an award-winning editor, journalist, and broadcaster with 15 years of experience writing for US and UK audiences. Her work has appeared in publications like ELLE, Conde Nast Traveler, Refinery29, TripAdvisor, Byrdie, and Well&Good, as well as in books and on podcasts. In addition to her editorial work, Esme has produced copy and content for many brands, from neighborhood yoga studios and boutique travel agencies to big corporations like ADP and ClassPass.
Sidney Rogers
Sidney is a Creative Director and copywriter with over a decade of experience in the creative advertising world. He has written award-winning commercials and produced digital and social campaigns at top agencies and in-house at brands. His experience includes creative agencies; Mother, Anomaly, & Adam&EveDDB, design studios; Jones-Knowles-Ritchie and Gretel. He’s also worked in-house with Meta, Unilever, Nestlé and many start-ups.
Let's get started:
Ready to take your brand & communications to the next level?
Contact us for a consultation. We'll discuss your goals, evaluate your current content, and develop a plan that aligns with your vision.
hi@copyshopagency.com